Ospree is digital consulting company specialized in eCommerce related business, technical & operational services.
As Ospree helps aspiring brands to successfully design, develop, launch and operate their electronic stores, the brand of its own image has to deliver the goal behind the business foundations.
So Pencil Designs explored concepts the bird osprey and the company business line. The Osprey is an attractive fast and sharp bird. The implementation of the lines under the bird shape as the initial letter of the concept name “Spree” expresses all of these ideas and collecting the lines of the letter E together with a simplified and stylized color palette.
So merging “Shopping Spree” with “Osprey” created the incredible image of the brand and that’s how the logo icon was inspired.
The dynamic shape of the bird element for the business cards communicates the brand’s focus on a sharp and speed business style.
Simplified and stylized, the brand logo creates a minimalist aesthetic suitable for envelopes and other mailing materials.
Consistent with the overall design concept, the unique layout of the letterhead reinforces the futuristic sensibility of the brand.
The client asked for slide templates that would allow them easily to create company presentations that adhere to brand guidelines.
The client was provided with a full set of guidelines for logo and identity use, including color palettes, fonts, and placement.