Alfresco is an Italian restaurant & Café located in Alexandria, Egypt.
Alfresco approached Pencil Designs to create an Italian café – dine in brand with international influences.
The mission was to convey a vibrant atmosphere that aligns with the restaurant’s Italian influences and attractive charm.
- Brand strategy & development
- Environmental design & prototyping
- Creative services
- Packaging & Stationary
Alfresco’s brand identity and restaurant interior purposely borrow from humble and basic commodity trading materials. The wear-and-tear charm and patina of re-used objects, the warm sandy palette, and the colorful graphics and typography found on posters, crates, and can work together to convey the mood of an open fresh Italian food market.
The logo design was created to symbolize the restaurant’s offer, fresh ingredients & coffee all the time. The identity developed follows the cozy cafe theme and the result is a vibrant selection of promotional material and supporting brand collateral, including tablemats, cutlery holders, posters, menus, and business cards.
Since launching, Alfresco has barely had a break. It is still shining as one of the best Italian restaurants in Egypt.
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