Balsamee is an online healthcare portal that provides home care and aboard treatment also provides requesting a doctor appointment, pre-surgeries services and innovative ways for monitoring health, giving greater access to personal data for self-management after healing.
At Pencil we developed a comprehensive branding strategy encompassing online, outdoor, print and direct mail to create brand awareness and firmly define their promise to patients, referring physicians and the general public.
As we explored concepts around healthcare the image of a B letter and butterfly emerged beauty and health of the shape of a heart. The implementation of the logo as the initial letter of the healthcare portal name expresses all of these ideas and ties them together with a traditional hospitals color palette Blue.
The dynamic B letter for the business cards communicates the brand’s focus on a healthy lifestyle.
Simplified and stylized, the brand logo creates a minimalist aesthetic suitable for envelopes and other mailing materials.
Consistent with the overall design concept, the unique layout of the letterhead reinforces the futuristic sensibility of the brand.
The client was provided with a full set of guidelines for logo and identity use, including color palettes, fonts, and placement.
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