•  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE

Ideal Coverings is a UAE-based supplier of high-end flooring solutions with a trendy luxurious design.

Pencil designs worked on a building-up strong corporate identity for the flooring company Ideal.

TASK:

Design of a variety of items presenting corporate identity on the basis of a logo designed for a commercial and holistic interior design that ideal coverings operating in such as interior architecture.

RESULTS:

On the basis of the name stylistic approach, the designer developed several variations applying the same color palette, typography, mascot and general visual perception for building the consistent and harmonic corporate style presented via different visual details on branded items. For all of them, the core visual elements supported the consistency of performance by choosing finally two colors to represent the brand Black & Gray.

Eventually, the stylistic approach for the set was applied on all the branded items which are presenting the general corporate identity of the brand.

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