Egypt Hair Summit as L’Oréal Egypt approaches the global market to brand for their new hair products. Pencil had the chance to work with a business unit called Vichy, inspired by L’Oréal French beauty & hair materials, the new brand to be chic, modern and beauty imagery.
So L’Oréal partnered with Pencil Designs to create a social-first brand for Hair Summit in Egypt based on good-for-hair ingredients and covetable results & to develop the vision, strategy, and design of the new hair products they launched.
The first of its kind summit approached doctors, skin and hair specialist & journalists. Also, it was very important leveraging online influencers and celebrities talking candidly about the new hair products, which made this campaign became L’Oréal Egypt most successful social and outdoor campaign to date.
Beauty & hair care is a huge challenge; the logo design & branding material must follow specific foundations to view the image of the brand that identifies emotional concepts which are perceived as very sophisticated, elegant, and for women who want to look their best at any age for L’Oréal Brand.
Pencil Designs partnership with Egypt L’Oréal extends to all aspects of the branding material they needed in the campaign starting with the invitation, T-shirts, packaging, Id’s, bins, boards, envelopes, presentations. Continuing on the digital brand, including advertising, product launches, rich media site content, social media content, which are adapted for its many retail channels across the country.
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