•  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE

Endure Capital is an early stage investment fund headed by entrepreneurs that looking for startup teams with great ideas and, more importantly, relentless execution to build companies that achieve hyper-growth.

The Challenges

  • Enhance the brand storytelling strategies in the individual community sections to drive engagement and leads
  • Deepen content throughout the site to drive SEO strategies and organic search results
  • Create intuitive user experiences for both consumer and commercial audiences
  • Duplicate and adapt Community templates to drive the new Commercial division experience
  • Dramatically improve SEO performance ongoing
  • Implement a fully responsive solution backed by WordPress CMS

PHASE 1

Endure Capital chased Pencil to create a full corporate brand identity starting with logo design ending with website design. The style choices for Endure Capital were about presenting the brand as polished, elegant, and trustworthy. We have designed and chosen the logo design as it’s emblem a mythical creature “The Mocking Gay” & color palette. The idea of the bird was suggested by Endure’s team so we took it into various rounds of sketching before we reached the iconic and fresh representation captured in their emblem.

We brought in the name, colors, logo design and the rest of the visuals in clean, modern typography. The new design balances endure’s attractive imagery with breathable white space to showcase their content and messaging.

PHASE 2

Endure Capital needed a powerful website design that could offer streamlined user experience for both consumer and commercial audiences, while significantly improving their search ranking through a stronger content strategy.

Our plan was to deepen their overall content offering, improve site search through stronger filters and navigation, and to leverage WordPress Multisite to create easily managed child sites for easy management. We also needed to improve their brand storytelling through content and testimonials, for stronger lead generation.

PHASE 3

The new Endure Capital website design is attractive and welcoming. The site elicits an immediate emotional connection with visitors through engaging photography and design. Intuitive navigation streamlines the flow for both audiences, guiding a user journey through successful projects, company history, and testimonials from satisfied customers. WordPress makes it easy for the Endure Capital team to manage new site content and stay on top of SEO as their brand grows and expands.

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