Brand Identity & Packaging Design – Freshies
Freshies is a fresh food market that sells fresh vegetables and fruits also a food gourmet that serves healthier options. Pencil Designs took the chance to create explicitly blunt boxes and packages designs in a totally extraordinary way that explain the name “Freshies” showing the quality of their food, and the reflects the freshness of the brand.
There was a challenge by knowing how to create a design to show what kind of vegetables or fruits inside of the box so the consumer will be able to immediately decide what to take and make it easy to choose by making an influence with trendy design.
When it comes to icons and shapes on the boxes we used a very stylish way to show each fruit inside the box by drawing it on the outside cover with clearing it from inside, so it’s conveyer to show the fresh fruits and vegetables inside.
We used multiple colors as a reflection of the diversity of the food as it has just arrived from the farm to the kitchen.
We discover that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive sales.
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