Optio is a Deals & Rewards App that employs special loyalty gimmicks in a unique bidding style to allow users to compete for jaw-dropping deals and discounts using points they collect through their daily interactions with the App.
Pencil started the design process with the brand sign, in the process of creative search, our graphic designers developed the idea of a logo symbol that helped later the visual design of the screens to make it as distinguished as possible according to their functionality. All the screens including profiles & offers pages were designed in the simple style with mainly two colors “Red & Green” with a light background and dark text, in addition of creating a huge set of unique icons, characters that were used to better serve the idea of the app
Working on this project gave our team a valuable experience. And more fun creating and crafting the brand identity & designing the UI/UX.
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