•  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE
  •  Horizon Towers City of Lights Al Reem Island UAE

Martix is an online marketplace for users to buy and sell items instantly from their mobile device. Their app features are designed to facilitate online transactions, such as requiring buyers to make payments through Martix and integrated delivery service.

Pencil Designs provided Martix platforms for sellers to be able to display the products in an easy way without complex images & allows buyers to buy the recent and most trends and brands over the world.

STEPS:

  • Key Findings from User Research​​​​
  • Usability Testing
  • Design & Validate

CONCLUSION:

While the primary goal of the new App was to encourage customers to buy, they also wanted to give each of their customers an easy journey through the app beyond the huge amount of products which allowing products to be purchased online with easy and reachable accounts.

The App reinforces martix core business values: traditional, fun, and creative. also emphasizing their highly curated inventory of handpicked specialty items.

Once we had designed a set of prototypes, we were ready to conduct usability testing to evaluate how users would engage with the proposed product. It was important to test with mid-fidelity, greyscale wireframes to gather honest, critical feedback from potential customers, and to solidify the function of the product before integrating visual design.

We were happy to work with Martix team in designing UX & as much as it was challenging it was a great experience and we wish them success.

 

Ready to kick-start your next project?

Tell us about it