Brand Name Discovery

Brand Name

If you were to be told that soon you are receiving your very own newborn baby, what thoughts will instantly jump to your mind?

We bet you will immediately start envisioning what it will look and feel like, what goals and aspirations you have for the newborn and what impact it will have on the world around it. Surely you wish it to be unique, outstanding, lively, impactful, loveable and like nobody else! But what name will you give to your baby will probably be the question that you will ponder about the most!

Incepting a proper name and slogan for your brand is no difference and no less important. Your brand name is the first word in the story of your brand. It’s what gets passed on in your Word of Mouth circles, it makes the first

impression about your company and whether a prospecting client should decide to do business with you or buy your product. It can summarize your differentiation

and selling points to an increasingly busy audience with an ever decreasing span of attention

Our creatives at Pencil Designs will work with your team to establish your company’s or product’s positioning and finding THE name to put on it that will impress, stick and standout.

Our process

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).

01. Framing the Quest & Setting the Rules

02. Soul Searching & Getting Vocal

03. Knowing the Competition

04. Defining the SEED ideas

Brands we helped

Ready to start your project?