A good Logo, with its color symbolism, emblem style and typeface, captures the
essence of the brand identity and opens up the viewers imagination to answer many questions about the business core competencies, experience and quality.

However even an outstanding logo left with no instructions or guidelines of how it shall be used and applied to various media and applications will soon falter, wither and lose its edge.

Our brand identity engagements will more likely than not include a complete Visual Brand System & Brand Guidelines (also called Brand-book) exercise that will provide visual direction and usage guidelines to the different groups that can use and apply the company’s brand identity in the future including digital marketers, advertising agencies, print-houses, Mobile and Web developers etc… Output of this exercise will include the following deliverables depending on the nature of the business.