Heraa Branding Identity
Heraa is a major engineering and construction player in Upper Egypt with both residential and mega commercial projects in their portfolio. Heraa wanted a rebrand of their outdated and under-developed visual brand identity prior to a major expansion the company is planning.
For real estate creating a perfect brand identity is of primary significance in the field. As known, the most important factor in creating a brand identity is the logo. It is an immense learning and extensively creative process.
Pencil Designs created Heraa corporate brand identity design. The ideation process firstly involved in understanding the brand ideology and inferring the key identifying factors. We decided the keywords should be home, truth and aesthetic. so the logo was imagined to be the H letter of the name and taking the shape of the building representing the background of the brand.
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