Instadiet is a platform that connects patients to top notch dietitians to help them to lose weight in a healthy and consistent manner.
Instadiet promises users that they’ll never need another lousy, online diet.
The Main Goal
Our objective is designing a lot more than a calorie counting platform. We managed to create a society that it won’t just help losing weight; rather, it aims to help users make a long-term lifestyle change with continuous follow up from dietitians. To do that it focuses on the psychology of weight loss, and on offering a range of customized plans based on user lifestyle.
Branding & Guidelines
Pencil-designs helped Instadiet to define it’s full brand identity design by creating a bespoke, bold logo design to position them as a leading author within the field of lifestyle and nutrition.
We explored various themes, concepts and ideas for a stand-alone logo symbol but felt that the best solution was the introduction of a warm motif in the form of a heart within the custom Instadiet typographic logo design.
The Heart shape in the logo promotes compassion, intimacy and warmth side of the brand along with a more mature tone of voice to give the brand character and a distinct personality, so the following is the final logo design and all about the brand identity design of Instadiet platform.
Ui and Ux Design
We went to task of creating a unique website design, user interface & user experience, offering a simple and logical page structure with clear call to actions to enhance the user experience (UX), we’ve used the brand identity design in the Responsive user interface ( UI) that we built to unify & diversify data.
Also we focused on facilitating easy and user-friendly Content Management system to make sure that the client is able to update his content in no time. This was a high priority for our client who is keen to share her recipes, lifestyle and other related content quickly and easily.
Mobile Application user interface and user experience design
In the mobile application, the main usage is the daily tracking of the food and drinks consumed. And the current standings of the calories needed to consume according to the doctor’s plan, and sure we at pencil designs used the latest (in case of convenience) technology to develop Instadiet mobile application.
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