Brand Identity & Logo Design – AvidBeam

AvidBeam Logo Design & Brand Identity

AvidBeam Technologies is a leading provider of video innovative solutions. AvidBeam solutions focus on analyzing video Big-Data to extract insightful business & security information, and adaptively packaging video streams to achieve the best quality of experience for AvidBeam clients.

Pencil Designs team worked closely with AvidBeam team to understand the brand vision, company values and core competencies in order to craft the most suitable identity. Since data, insights and analytics were the main keywords in the research phase, the logo design reflected those meanings in the chart-like strips characteristic to the identity

• Branding