Carmudi – Print Campaign
Carmudi is an open a car rental place working alongside a committed team of local experts and agencies, Carmudi offers thousands of carefully selected vehicles in all of Indonesia and provides you with all the details you need to know on your future vehicle. Car rentals is quite fast growing business so Carmudi wanted to prove their position in the market with creative and unique design styles for their brand and that’s where we stepped in.
Pencil Designs was approached by Carmudi to design and paint outdoor billboards, planning & implementing marketing campaigns to reach more people for learning more about the new booking system that let users rent a car in a few easy steps, despite tons of formalities the primary objective was to communicate the numerous destinations from key cities in Indonesia. The secondary goal was to increase enrollment in their Mileage Plan. Along with a new website that made the reservation process much more simple, we designed billboards that provides an easy to capture view what is the business is about.
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