SmartZone is an IT company specialized in the design and development of software solutions and products serving various industry sectors with a focus on health, fashion as well as food & beverages sectors.
Pencil was assigned to create the brand identity & SmartZone’s website design as well as a set of branded items which would grow brand image.
When our designers created the visual identity of SmartZone brand, they focused on the letter mark design concept, which was an effective way that perfectly matched the business sector. The final version of “S” letter in the logo design which was developed was chosen to be visually appealing after the creative sessions we had with our client.
We crafted a custom set of icons that help to identify features and carry the story across the new website design so we worked on keeping the consistent scheme with the previous page to match the distinctive brand identity.
Nearly every member of the team lent their magic to this project, which required a long, expertly managed project timeline.
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