Swarlet is a jewelry shop offers on trend and quirky jewelry and accessories for young women. with both branded and licensed products, from earrings to hair clips.
It’s all about perception. The visual representation is usually the first encounter customers have with a brand. To spark a connection – and trigger that well known ‘gut feeling’ -, it is vital that the brand’s personality, values, and ethos shine through. A coherent and memorable Visual Identity builds familiarity and trust with your audience which we are making sure at pencil to put our efforts to get the best results to each brand we work on.
The first version of the branding, based on extensive customer research and in-depth interviews with the client, features an elite colors and sophisticated background palette starting from the name which is combining two languages “Swar” which means bracelet in English and ending the name with the last three letters from the English word “Let” to combine them both with attractive new name “Swarlet”.
The circular shape of the logo is carried into the typography. Variations in line weight create a dynamic but understated look and feel bringing the S letter as of the first letter of the name to be shaped like flowers to reflect the elegance of the brand.
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